Budget/Simple
$300 - $650
Typical range
Usually modest coverage using pigmented, plotter-cut vinyl applied directly to the doors or a smaller digitally printed, contour-cut logo that uses less material.
Get a QuoteHow Much Does a Vehicle Wrap Cost in Marietta, GA?
Michael Martin
Vehicle Wraps
The most common phone call we get at the shop starts with someone asking what it costs to wrap a van.
The honest answer is that "vehicle graphics" covers everything from a $300 lettering job on a pickup truck to an $8,000 full wrap on a box truck. The final number depends entirely on the type and size of your vehicle, the complexity of your design, and the quality of the materials.
Here are the real ballpark ranges we quote every week for commercial vehicles in the North Atlanta area.
Pricing
The four tiers of vehicle graphics
We break vehicle wraps and graphics into four distinct categories.
- Budget/Simple graphics This tier is about modest coverage. It could be pigmented, plotter-cut vinyl applied directly to your doors and tailgate, or it could be a digitally printed contour-cut logo that is simply smaller and uses less material. It gets your logo, phone number, and a short service line on the vehicle. It serves as the minimum graphics package required to establish a professional business presence on the road.
- Medium coverage This tier adds more visual weight. You get larger logos, more extensive lettering, and potentially some extra graphic elements. These can be digitally printed or cut from pigmented vinyl depending on the design. It is still a modest package that won't feature the large graphic backgrounds of a partial or full wrap, but it carries more presence than basic lettering.
- Partial wrap This is where the majority of our work lives. A partial wrap uses digitally printed, contour-cut vinyl panels across the high-visibility areas (bedsides, doors, and rear quarters) while typically leaving the hood and roof bare. It delivers nearly the same visual impact of a full wrap for significantly less.
- Full wrap Complete edge-to-edge coverage, including the hood and roof. A standard work van typically runs $4,000 to $5,500. Large Sprinter vans and box trucks can push past $6,000.
Medium coverage
$650 - $1,000
Typical range
Adds larger logos, more extensive lettering, and potentially extra graphic elements. It carries more presence than basic lettering without the large graphic backgrounds of a partial or full wrap.
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Partial wrap
$1,000 - $3,500
Typical range
Incorporates imagery, backgrounds, or other graphical elements that complement the brand in the most visible areas. The exact price depends on the size of the vehicle and how much coverage is needed.
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Full wrap
$3,500 - $7,000+
Typical range
Covers every visible inch of the vehicle for maximum creative freedom, with the highest installation and removal costs. The high end of this price range is for larger vehicles like box trucks and buses.
Get a QuotePartial wrap
What moves the number on a partial wrap
If you decide a partial wrap is the right fit, the exact price comes down to the size of your vehicle.
A small vehicle like a Ford Transit Connect or a compact pickup usually lands between $1,000 and $1,500. There simply isn't as much square footage to cover.
A full-size pickup truck like a Ford F-150 or Chevy Silverado typically runs $1,500 to $2,000 for an extensive design covering the doors, bedsides, and tailgate.
When you step up to a mid-size work van like a Ford Transit 250, you have much more vertical real estate. To make a real impact on a van that size, you should budget $1,500 to $2,500.
Quality
The hidden costs of a cheap quote
If you get three quotes in Marietta and one comes back thirty percent lower than the others, you need to ask what material they are using.
"The ones who don't want to invest into quality signage rarely make it beyond the first couple years."
There are two main types of vinyl. Cast film is engineered for compound curves and long-term commercial use. Calendared film is a cheaper product meant for flat surfaces and short-term promotions.
A budget shop quoting a rock-bottom price is almost certainly using calendared vinyl. Within a year or two in the Georgia sun, that cheap vinyl will shrink. It will pull back from the edges of your doors, leaving a sticky adhesive line that catches road dirt and turns black. Trying to remove cheap vinyl from a vehicle is normally a significant challenge and can actually damage the painted surface if left on for too long.
Driving around with shrinking, peeling vinyl is worse than having no branding at all. It tells your customers that you cut corners. We use Avery Dennison cast film because it actually lasts, protecting your reputation and your investment.
Line items
Factoring in design and removal
There are two other line items that can affect your final invoice.
If you bring us a clean vector logo, your exact Pantone colors, and a solid idea of what you want, we typically do not charge for the initial design proof. If you show up with a blurry JPEG and no direction, we have to charge our $125 hourly design rate to develop your design concept from scratch.
If your van already has old graphics that need to come off, removal is billed hourly. Stripping a five-year-old wrap might take a few hours. Stripping an eight-year-old wrap where the adhesive has baked into the clearcoat will take much longer.
Ready to invest in a quality wrap?
Get a free vehicle wrap quote today: competitive Marietta pricing, expert craftsmanship, and a wrap built to drive real leads.
Call us today770-591-1111